A business letter is something we usually take for granted. At one point in our education we've been thought how to write business letters, and how this whole business communication should look like.
Yes, we use this tool each and every day but it seems most of us don't realize the true power behind a business letter. That's why most of us haven't really moved from our school days and think that basic rules of engagement are enough.
There are endless examples of business-killer letters. You know those when you're treated like a complete retard by some office clerk who didn't even read your letter of complaint in the first place - at least it seems so judging by the answer. But do we usually question the quality of our letter of complaint?
Still, if we bothered just a bit more and started using our business letters as true business power tools, as they are to be used, our business would benefit.
How to Write Letters That Win[1] hits the nail on the head with:
"Correspondence as you use it may serve the simplest needs of routine-the acknowledgment of orders, the notification of shipments-yet there is never a letter goes out in your mail that does not have the possibilities of a business getting touch. If you stop with the acknowledgment or the notification, you miss an opportunity. Go beyond and talk to the man. Look at your letter through his eyes, shift yourself over into his attitude, consider what you would do if you got that letter. Do that a few times and you will soon be wondering why you didn't rub the machine finish off your correspondence long ago, take the man-to-man attitude and talk business through the mail. There's a place for real letters in every business and yours is one of them."
I hope this collection of articles, tips and lessons I'm building here will at least encourage you to think how you CAN start using your business writing for your greatest benefit.
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[1] How to Write Letters That Win: 247 Vital Pointers Gathered From A Study of 1200 Actual Letters, The System Co., Chicago, 1909
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